Everyone knows a Swatch when they see one. and for over 30 years, Swatch has been creating some of the world’s most innovative timepieces. They have always created fun, innovative watches and now it’s YOUR turn !!! With the new made-to-measure concept Swatch X You series, Swatch fans can play the part of a budding watch designer themselves.

Customers can create their own signature Swatch in just five easy steps either online or in-store. Featuring pre-designed watch heads, straps, loops and pins, the process makes watchmaking a snap.
1) select a Gent or New Gent case size,
2) them follow this by selecting a watch head.
3) choose both sections of the silicone strap at 12 o’clock and 6 o’clock – from solid mint green to racy red stripes, there’s an option to tickle everyone’s fancy.
4) Finish off each unique look with a loop. Can’t get enough?
5) Add a pin or an extra loop; with images including a birthday cake, flying heart and wedding bands, favorite events are all covered, making Swatch X You the perfect personalized gift.
By simply tagging #swatchXme on social media, newfound designers can launch their creations worldwide. Showing off an individual style has never been easier than with Swatch X You! So Unleash your creativity, show off your style. Create your Swatch. Own your design.


La Roche-Posay is a brand that is suitable for everyone in the family from the eldest to the very youngest. With over 30 years of research experience in sensitive skin and work with dermatologists all over the world, it is committed to a caring for sensitive skin, creating clinically demonstrated high tolerance and efficacious skincare. Whether you have very reactive and allergic skin, are prone to acne, eczema or rosacea.

The story of La Roche-Posay dates back well more than 30 years in fact it begins amid the ripples of the purest natural thermal water in the picturesque French village (La Roche-Posay). Local folklore that surrounds this magical spring speaks of the water’s healing powers as far back as the 13thcentury. The first written record of its powers emerged in the 1600’s, with none other than Napoleon recognising its health benefits, ordaining the construction of a thermal hospital at the source in the early 1800’s. A thermal centre dedicated to dermatology has been recognised by medical authorities for over 100 years.

The creation of La Roche-Posay Laboratoire and the birth of its philosophy and product range was in 1975. It’s now sold and prescribed in over 50 countries and recommended by more than 25,000 dermatologists worldwide.

La Roche-Posay products work to keep their formulas as simple as possible, in order to be kind to sensitive skin. Wherever possible, formulas are free from parabens, fragrance, and soap. In addition, all La Roche-Posay products are formulated with the soothing and softening La Roche-Posay Thermal Spring Water – naturally rich in antioxidant Selenium, a trace element with remarkable antioxidant properties,. Its virtues have been demonstrated in clinical trials conducted in collaboration with teams of dermatologists – with regards treating sensitive or irritated skin, it immediately soothes the skin and calms irritations.

Such key products within the wider ranges which men particularly might find useful are the Effaclar 3-step Anti-Blemish System. An award winning, simple System, which provides a complete skincare routine for oily, acne-prone skin.
Or the Cicaplast Blume B5 Soothing Repairing Balm. A multi-purpose repairing balm that soothes, protects and repairs the whole family’s delicate skin, ideal for a post shave moisturiser.

Or you may fall in love with the Toleriane Uktra Overnight Care which is specifically formulated for sensitive, reactive skin, prone to dryness, tightness, redness, itchiness or burning. A formula proven to soothe, hydrate and reduce skin sensitivity night after night, so no matter what the rigours of the daily toil may through at you, this will help you.

Sustainability and ethical consumerism are key topics in the world of Fashion at the moment, as simply we can’t carry on consuming clothes at the current rate we are for much longer. Think about it, the world’s population is increasing and we have a certain amount of space we can use to grow necessary crops, wheat cotton, barley etc. Farmers face the dilemma of, do they grow to supply the raw materials for clothing or for food ?

In turn more and more clothing brands are faced with having to become increasingly sustainable and in doing so ethical, which many of them are finding difficult. It’s hard to find brands that are truly ethical, sustainable and innovative all at the same time.

One such brand that are working hard to be fulfilling all three of these areas is Elvis & Kresse who create interesting lifestyle accessories by re-engineering seemingly useless wastes and combining them with traditional craftsmanship. In 2005 they launched their pioneering Fire-Hose range, made from de-commissioned British fire brigade hoses; after a distinguished career fighting fires and saving lives they were otherwise destined for landfill.

The instant Elvis & Kresse met with the London Fire Brigade they fell in love with their old hose. After they scrubbed away the soot and grease that builds up from 25 years of active duty and discovered a truly remarkable, truly green textile.

All Elvis & Kresse products are hand-made and unique. The hose itself is weathered and marked, the ridges and grooves of a long life are self- evident. Some pieces may bear the printed details of the company that originally made the hose.

Fire-hose was just the beginning, with so much to save, they have grown by creating solutions for unwanted, unloved materials. Every effort is made to transform these materials into pieces they hope their customer will cherish.

Raw materials used in the Elvis & Kresse range are rescued from post consumer or industrial waste. They collect from across the UK and 50% of profits are donated to the Fire Fighters Charity.

Although fire hoses were their first love, Elvis & Kresse reclaim a host of other materials including leather, printing blankets, coffee sacks, military-grade parachute silk, tea sacks and shoe boxes. So for example, most unroasted, green coffee is imported in 60kg jute or hessian sacks. Once the coffee beans arrive at their roastery, the often highly decorated, biodegradable sacks are disposed of. Whereas this brand re-use this material for various purposes, even down to individual strands for the string on our swing tags. Or when you’ve bought a pair of shoes and said “don’t wrap them, I’ll wear them”, the shoe box will more than likely have been thrown away (hopefully recycled). They collect these unwanted shoe boxes, flatten them and use the material to make our packaging and labels.

Elvis & Kresse make honest, genuine, practical pieces; from the belt you leave on your favourite jeans to the bag you can’t leave home without.

by Isaac Perry and Keanu Adorable

Last week was the 5th anniversary of London Fashion Week Men’s and the Brands, Good, Bad and Stylish came out in full, always pushing boundaries with their artisanal pieces. We here at Clothes Make The Man had the pleasure of attending various shows and presentations, and we have chosen our top 5 collections from the Spring/Summer 18 shows.


KTZ were ready to go to war with military wear and street style being combined for this urban collection. No Surprises, key colours used were black and Khaki, this remaining consistent throughout. With many of the clothing items being be ones in which you would be able to wear day to day casually, excluding pieces including chainmail which was seen included within multiple outfits, however, despite not being everyday wear the chainmail added a really interesting feature to the show, presumably influenced from armour.


Blood Brothers

The streetwear influence on this collection was very apparent, with many of the key colours seen being popular in today’s street fashion times, red being a prime example. The garments that were paraded had a statement picture or piece of text on them, which grabbed your attention, the most eye-catching being the car on both the blue shirt and bomber. All garments shown in this collection are ready to wear and could be worn casually day to day.

Oliver Spencer

WHEN it comes to the catwalks, one thing that we can strongly agree on is that diversity is always great to see, and this sentiment was strongly expressed at the Oliver Spencer show. Men of all races and ages walked the runway were present, showcasing contemporary fashion from one of the most wearable brands showing at LFWM.  the show ‘Love Town’ sought to pay homage to the “proud, tough and loving place” that is London. The clothes were sharp and sartorially aware, but still infused with a casual elegance perfect for summer. Warm pink and cool blue provided the palette of the collection, which are easy on the eyes.  At the end of the show, the models took one final walk, each wearing a t-shirt emblazoned with the words ‘Love Town’. It was a poignant moment as they collected at the entrance to clap the designer making his bow, and solidifies the spirit of London, and concludes that we are stronger together.

Kent and Curwen

This is Kent & Curwen’s second time showcasing at London Fashion Week Men’s and this time the inspiration is teams. The live presentation consisted of models walking on stage to form a sporting team photograph. The English rose motif was seen throughout the garments highlight the designer’s roots. ‘50s style Derby day suit had a modern twist as it was assembled with white trainers, an untucked striped shirt and an army, over-sized trench coat. Loose cream tank-tops with stripes and tailored shorts gave an old school boxing attire feel as did a frayed cream knitted jumper which had a touch of cricket. Calf-length socks and thick, hefty scarfs were present. The Kent and Curwen collection gave a very classic, British sportswear aura while still being very contemporary. All very wearable pieces for SS18


There are few brands currently generating the same buzz as London’s A-COLD-WALL*, and the brand’s show at its home city proved why many people are so excited by it. The designer’s latest assemblage blends utilitarian design cues with unconventional silhouettes. There were a variety of everyday staples such as jackets, hoodies and trousers receive a high-cut crop treatment. Head designer Samuel Ross ingeniously plays with traditional suiting and accessories. Standout pieces include elongated raincoats, down jackets, blazers with contrasted shoulder pads, patchwork trousers, and experimental bucket hats. Of course, we can’t forget the diverse range of bespoke NikeLab Air Force 1 Low sprinkled throughout the collection.



by Isaac Perry

Another season of fashion week has gone by, and this time it was the 5th anniversary of London Men’s Fashion Week, we went hunting for new, cutting edge individuals showcasing street style at its best during the event. Seen throughout are some of the most recent trainer releases, as well as the extremely hyped Supreme and Raf Simons pieces. Both summer colours and patterns being seen in many of the outfits shown in the bi-annual fashion event.

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