WORDS BY ISAAC PERRY
Puma has recently had, what could be discussed as, an injection of urban creativity, by going from strength to strength with successful collaborations with the likes of Rhianna and The Weeknd creating headlines.
After, having two popular collaborations with the Uber trainer retailer, , these two footwear creative forces have joined forces working on two joint TSUGI Shinsei styles. Available in ‘Olive’ and ‘Birch” this particular trainer is paving the way for futuristic sneakers being Puma’s most techy and modern shoe.
Inspired by the traditional Japanese stitching technique of ‘Sashiko’ this element can be found throughout the sneakers, contributing to the final overall look. Constructed with an array of materials the shoe is made up of a mesh and Premium frain leather upper, with the co-branding for both brands found on the heels.
In addition to the high quality upper Puma has included ten years of research into this sneaker with the Ignite foam midsole being a key feature, making the sneaker lighter as well as more flexible and giving wearers that extra bit of comfort which never goes a miss.
The ignite sole originally comes from Puma’s running program but has now been included in the style aspect of Puma sneakers.