, whilst studying for a BA Honours degree in Fashion and Textile in London established Nicholas Deakins in 1991. An initial collection of only four styles was then made in England by, the historic Northampton based, W.J Brookes to exploit a niche in the market and the brand quickly became a favourite with the sharply dressed ravers of legendary nightclubs of the time including the Hacienda, Cream and Renaissance plus the well turned out residents of football terraces around the country, this earning a loyal and dedicated fashion savvy following.
Now based in Tate’s hometown of Leeds, the Nicholas Deakins collection includes a full line of clothing and footwear, with the brand’s flagship store situated in the city’s uber trendy shopping location The Victorian Quarters. Nicholas Deakins continues to evolve, introducing new materials and production methods, whilst holding true to the classic British styles on which the brand has built its name upon. Recently we’ve seen collaborations with British Stalwart brands Harris Tweed and British Millerain, plus with the likes of The View, Devlin and Rizzle Kicks all fans of the brand, not bad for starting as a sideline while your studying, hey Mr Tate ? Anyway enough of me what has the man himself got to say ?
If you could collaborate with one brand (Who you currently aren’t) who would it be and why?
New Balance, a market leader who is immensely proud of its British heritage and continues to have a manufacturing base here in the UK.
If you could live anywhere where would it be & Why?
Easy, New York ! Such a creative, dynamic city with fantastic restaurants, bars and museums. You can lose yourself in the different neighbourhoods as each one offers a completely different vibe to the next. It also has 4 distinct seasons a year with extreme variations of hot and cold.
If you could give your teenage self advice, what would it be?
Listen to your elders!
How did you get into the industry, what was your big break?
The Nicholas Deakins business was started in the recession of 1991 during the summer holidays whilst studying a BA Honours in Fashion and Textile. I guess the big break was selling the first four designs into Strand (Leeds), Life (Manchester) and Psyche (Middlesborough) which just about launched the business overnight.
What track would always get you on the dance floor?
Playing with Knives – Bizarre Inc, brings back those Hacienda memories, happy days!
What piece of clothing best describes you?
A slim fitting three piece suit in navy blue.
What piece of clothing would you relegate to Room 101?
Juicy Couture tracksuits.
Have you ever bought a piece of clothing and regretted it? If so what & why?
Yes, far too often I’m afraid which is the disadvantage of being an impulse buyer – sometime it comes off and sometime it doesn’t! I cant remember a specific piece but do try to avoid being suckered into a purchase just because of a massive discount, remember there’s a reason it’s in the sale!
Who is your style icon? Why?
Steve McQueen, have a look at some of his photos…no further explanation required.
If you could only wear one brand/Designer (other then your own) for the rest of your life who would it be? Why?
Ralph Lauren, has everything you need.
Preview of the Autumn 13 Nicholas Deakins Collection