Words by Keanu Adorable
Swedish tennis legend-turned-designer has unveiled his “SIGNATURE” collection at the Royal Tennis Hall during Stockholm Fashion Week. Borg, whose signature Scandinavian style helped formulate the slick ’70s tennis player style, has inspired the likes of Wes Anderson (The Royal Tenenbaums) and George Michael, among others.
The Signature Collection and the Main Autumn Winter 2017 Collection, were showcased simultaneously formed by two armies epitomising retrospective and futuristic features. British stylist Tom Guinness presented a real hybrid between old and new points of the brand – clashing contrasts of retro silhouettes of the Signature Collection and bold, futuristic performance sportswear of Fall Winter 2017. Guinness gave a contemporary interpretation of the limited edition Signature Collection that highlighted the tracksuits in bold colours, sweatbands, and sneakers. The Main Autumn/Winter 2017 collection is a representation of maximal-minimal and more advanced technical active wear.
“This show emphasised what Björn Borg is all about and was an empowering statement for us. Contemporary and prospective, yet true to our DNA and the legacy as a tennis and sports brand. We wanted to state our position as the ultimate fashion sports brand” says Jonas Lindberg Nyvang, Global Marketing Director at Björn Borg.
Flip through the runway show below and head over to to shop the pieces.
Can you believe the anthemic choon of Baddiel and Skinner, with a little help of Ian Broudie, Three Lions or as it commonly known after a couple of drinks, “It’s coming Home”, is Eighteen years old this Summer ! Yes ladies, four years has come around again, see your other halves turn into zombie, footsie viewing slabs, where you haven’t a cat in hell’s chance of getting a syllable of sense out of them for the entire tournament.
In just over a week’s time we see it all kick off in Brasil where teams from literally every continent will be fighting it out to bring Football home. In preparation for the opening ceremony, we’ve selected some of the best clothing ranges on offer to you .
Of course, when we think of Brasil and clothing, one brand automatically springs to mind, Havaianas and the Brazilian flip flop giant has produced their iconic footwear in the colours of many of the participant nations and in line with the Brazilian superstition about putting their right foot forward first.
yoox.com, in collaboration with the football/style magazine Sepp, have worked with Ten designers from different countries in creating an exclusive collection of unisex sweatshirts and made in Italy by custom print inspired by their country of origin.
More known for his prowess on the tennis court, back in the day Bjorn Borg is probably nowadays more a recognisable name in the underwear games then in sport, no I’m not going to make any jokes about balls, urgh. Like Havaianas Borg is playing on the spirt of national pride and produced a range of underwear bearing the national flags of some of the competing nations.
Finally, we have Franklin & Marshall who have taken a bit of a retro spin on their World Cup inspired range
It’s warming up, slightly, it’s looking like summer’s, hopefully, on its way and the thought of holidays are creeping into our heads. Whether that be on a long deserted beach in some far flung destination or something a little nearer to home and a trip to some of blighty’s incredible coastlines. One thing you will definitely have to pack is swimwear, now before we move on any further, as you all know, here at Clothes-make-the-man.com we pride ourselves on being a no nonsense platform that cater for the requirements of the regular guy. So please this is a non swimming trunk shoot, strictly shorts and some of the best that are currently on the market.