Summer in a bottle – Acqua di Parma Colonia Pura

I wouldn’t say Summer 2017 has exactly been a washout, just it certainly wasn’t a vintage Summer nor will it go down in the record books in any way as a corker. So if you want to prolong, or in some cases start, your Summer, I have the perfect Elixir for you, well fragrance. Genuinely, if you want the scent of the most perfect Summer’s day captured and bottled as a fragrance Acqua di Parma‘s new Colonia Pura is just for you, yes you.

Created as a modern interpretation of their classic, signature scent – the Colonia Pura expresses both the refined heritage of the brand and a fresh modern masculinity. Colonia Pura can claim a proud tradition of refinement and style. Just like the original Colonia of Acqua di Parma, the new Colonia Pura really does manage to captures the joy, cultivation and warmth of the unique Italian way of life. It is an exclusive, masculine scent made for men, with contemporary sophistication and elegance. Created with a youthful edge and a lighter approach to freshness, Colonia Pura is the perfect fragrance for a new generation to discover and delve into the luxury world of Acqua di Parma. With this new approach Colonia Pura is based on the wonders and richness of nature. Sky, sun and picturesque Italian landscapes are a core part of its heritage and source of strength. This is why Colonia Pura was created and packaged with sustainability in mind.

The scent of the new Colonia is warm and sunny with bright citrus hues, inviting natural surroundings and intriguing urban settings. Just like its name, Colonia Pura has a minimalistic aesthetic that focuses on the purity of joy and its modern interpretation.

Crisp and sunny bergamot, combined with juicy orange notes and delicate petit grain accents, brings new light and air into the classical citrus structure of Colonia. Next comes a seducing and alluring vital energy at the heart. The oral lusciousness of narcissus and jasmine absolutes blends with the spicy notes of coriander in an unexpected balance. The warm and sophisticated accents of patchouli and cedar wood encounter at the base the delicate, yet persistent white musk notes. The result is a luminous dynamism that celebrates life, inspires and opens up new vistas of expression.

This new way of thinking is continued as part of the accompanying Ad campaign where the brand has employed the skills, as an ambassador to head up the campaign in the form of British male Supermodel Will Chalker and in unison with the characteristics of this new fragrance he is joined in the campaign alongside his wife Chloe Chalker and their son Arthur Chalker.



Magic Memorable Moments with Azzaro Chrome Plus

With Father’s Day a little over a week away, we thought the launch of the French Fragrance house, Azzaro‘s new men’s scent was timely but more so is its backstory for the inspiration behind the fragrance. Founder of the brand, the late, Loris Azzaro shared two great loves, the first his close relationship with his grandson Romain and his attachment to the Mediterranean Sea were the sources of inspiration. With Chrome Pure the driving force behind it, is to reconnect with these two major inspirations: the undeniable bond between a father and his son, and the sense of escapism conveyed by Chrome’s symbolic freshness.

This was the brief set for the creators of this new scent, perfumers Jacques Huclier and Olivier Pescheux, who have been responsible for such iconic aromas as Davidoff Horizon and Thierry Mugler A*Men. In the tradition of Chrome, Chrome Pure focuses on special bonds such as that between a father and his son witnessed during spontaneous moments, instances when time seems to stand still, magical everyday interludes that stay with you for the rest of your life.

Messers Huclier and Pescheux have done a sterling job in recreating the scent of Fresh long Summer days and the memories created during this time. A citrus-oriental-woody fragrance, Chrome Pure revisits Chrome’s emblematic freshness, creating a more textured and vibrant feel, with the addition of two new ingredients: The spicy-woody accents akigala wood and tonka bean join the white musks and mate leaves of the original version. Chrome Pure is a crisp fragrance, synonymous with purity, combined with a real feeling of vibrant freshness and strength, structured around sun-kissed moments.