Raw Talent: G-Star Raw Announce New Collection from newly appointed Creative Director Aitor Throup

by Keanu Adorable

Following three successful years as a creative consultant to the brand, G-Star RAW  welcomes Aitor Throup as its Executive Creative Director. The RAW Research collection was born from G-Star’s internal innovation lab, developed and led by the British designer. Focused on experimenting with product design by clashing tradition and innovation, the laboratory symbolises an endeavour to find new ways of crafting denim. The result: the first RAW Research collection.

G-Star RAW continues its innovative take on denim with the latest and most directional capsule collection from to hit select stores early December. Both the studio and the brand are committed to imagining and creating new ways of story-telling through object design and the production of related materials. “My new position at G-Star will also allow me to reflect my approach to product design and story-telling as well as some of the practices and systems which we will continue to utilise within my own studio” said The Royal College of Art graduate.


By using supreme Italian selvedge denim fabric for every single piece, the capsule collection explores the two polar opposite states in the life of a denim garment: rigid, untreated raw denim on one extreme and bleached-white denim, where only a hint of indigo remains, on the other.

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The artist and designer launched his first collection for G-Star during Paris Men’s Fashion Week in June this year. The 20-piece collection includes a bleached version of the Rackam 3D Tapered jeans and the Rackam bomber, a jacket that can be taken off and conveniently carried on the shoulders through an innovative strapping system.

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